Holidays as an opportunity for start-ups

Solutions that create start-ups are the answer to various problems. Often problems meet the creators of solutions themselves. Vacation and holiday time is an opportunity to travel. Many things are connected with it, such as planning trips and then moving around unknown cities. Sometimes we would like to discover new places in our favourite cities. But not everything is simple or cheap. The tourism market offers many opportunities for innovation. Every year there are many start-ups related to the tourism industry in the world and the world crises can paradoxically become a great impulse for growth.

Success in times of crisis

The world-renowned Airbnb service was established in 2007. It was created by two friends who have just graduated. Without big savings, they decided to live together. But living in San Francisco quickly turned out to be too much money. In the minds of the friends, the idea was born to rent a room for the American Society of Industrial Designers' Conference, which was soon to take place in San Francisco. For this purpose, they designed a simple page on which they placed their offer. The city was already short of vacant rooms, so they easily found guests to whom they lent beds and places on inflatable mattresses in their rented apartment for a small fee. They were favoured by the time of the real estate crisis and many hosts saw a chance to pay off their mortgage obligations. The company started to grow rapidly, with revenues of USD 2.6 billion in 2017.

There's still a lot to change

Airbnb is not the only place where we can find accommodation. Finding the perfect place to stay can be hard due to activities such as switching between websites, comparing prices and analyzing locations is tough. Stay22 is coming with help. The company pinpoints a location, say a conference or music festival, and compile all the available accommodation nearby by sourcing from hotel and hostel websites, as well as Airbnb. On the intuitive map format, travelers can see what lodgings are closest to the action, and filter for accommodation type and price. The platform is easily embeddable into any event or ticketing website, so consumers and attendees don’t need to waste time searching for somewhere to stay - one click on the map on the event website, and they will be sent directly to the booking page of their choice.

Most people want to reduce travel costs such as the extremely low price of a flight or overnight stay. A completely different way is offered by the Grabr start-up. Grabr is a new way to make money every time you travel by bringing products for locals on your trip. You can choose the products you want to deliver, and a local will pay you a fee, around 20% of the item price to bring it for them. Grabr secures the transaction, so both sides are safe. You can earn as much money as you can take things with you. The founders' goal was to supply local products to other countries. This was to be mainly for products produced by local producers who do not sell their products on the Amazon. As it turns out there are enough orders from the US to Argentina, Brazil, and India that you can likely cover the cost of a trip.

An important part of the world economy

In the report prepared by SpicyMobile on tourism in Poland and worldwide you can see how large and important the market is. According to a study by The World Travel & Tourism Council (WTTC), in 2018 the global market for tourism services reached $8.8 trillion, of which 71.2% came from domestic tourism. With a growth rate of +3.9%, the tourism services sector is the second fastest growing sector in the world, just behind production (+4%). Tourism is not only holiday related travel, but also business travel, which accounts for about 22% of the tourism market value. The largest market in terms of value is the European tourism services market, which in 2018 was valued at 2.2 trillion dollars, with a growth rate of +3.1%. In Poland, in 2018, foreign tourists spent 35 billion PLN, and Poles spent 28 billion PLN on trips to the country. An increase of 7% and 14.5% y/y respectively were recorded. Tourism in Poland is almost 6% of GDP. An interesting statistic is also the fact that less than 9% of Poles do not use their smartphones for travel related activities. On average, Poles spend 2,350 PLN on foreign travel, 60% of which is spent on transport and accommodation. The tourism market grows by several percent every year and is a great place to introduce innovations.